It is the Thanksgiving time of the year again. For sellers of home aromatherapy, be it essential oil, frangrance candles, diffusers, bath bombs etc., this means a golden opportunity to get more buying customers rushing to get products online. Actually, for any kinds of businesses who want to jump on the ecommerce bandwagon, this Black Friday and Cyber Monday are the greatest opprtunities for any sellers to market their products to the fullest brim. And you’ll be surprised even for beginners, or self starters or stay-at-home mums, or even ordinary freelancers, Black Friday for vigorous ecommerce venture is also a good starting point.
- 1 What To Expect On Black Friday
- 2 7 Tips For Black Friday Selling Success For Home Aromatherapy Sellers
- 2.1 1. Pricing Your Products Strategically
- 2.2 2. Have Various Discount Offers Ready
- 2.3 3. Prepare Your Inventory Well-Stocked
- 2.4 4. Online Social Marketing Must Be Prepared
- 2.5 5. Ensure You Handle Overloading Traffic Well
- 2.6 6. Use Analytics For Better Targeting
- 2.7 7. Holiday Images Can Be Added To Your Storefront
- 3 Moving On
What To Expect On Black Friday
Black Friday is one of the biggest shopping days of the year, and it’s important for ecommerce sellers to be prepared. Whether you are selling essential oil products, essential oil candles, diffusers or many other home aromatherapy products, Black Friday guide is important for you.
Every year, shoppers will be looking for unique and one-of-a-kind items, so it’s important to make sure your inventory and items list is well-stocked with the latest trends. If you’re an ecommerce seller, Black Friday is a great opportunity to boost your sales and attract new customers. But how can you make sure you’re prepared for the big day?
7 Tips For Black Friday Selling Success For Home Aromatherapy Sellers
Here are some tips:
1. Pricing Your Products Strategically
Price your products carefully. You want to offer discounts that will attract shoppers, but you don’t want to lose money on each sale.
Do some research to find out what similar products are selling for, and price your items accordingly.
2. Have Various Discount Offers Ready
Offer a range of discounts. Some shoppers will be looking for big discounts, while others will be more interested in free shipping or buy-one-get-one offers.
It’s also important to have a good mix of discounts. Some shoppers will be looking for big savings, while others will be more interested in smaller, but more frequent discounts. By having a variety of deals, you’ll be able to appeal to a wider range of shoppers.
3. Prepare Your Inventory Well-Stocked
Make sure your inventory is well-stocked. Black Friday shoppers are looking for deals on the latest trends, so make sure you have the items they’re looking for.
It’s important to make sure that you have enough inventory on hand to meet the demand of Black Friday shoppers. This is a busy shopping day, and if you run out of stock, you’ll miss out on sales. Plan ahead and order extra inventory to make sure you can meet the needs of your shoppers.
During the season from Black Friday all the way to Cyber Monday, the Amazon and eBay online stores will be filled with an overwhelming slew of discount and coupon deals that flood. These of course would also apply to essential oil bottles and aromatherapy diffusers.
4. Online Social Marketing Must Be Prepared
Get your marketing ready. Make sure your website and social media are updated with Black Friday information, and start running ads a few weeks in advance.
When it comes to marketing your items, it’s important to think about what makes your product unique. Is it hand-crafted? Is it one-of-a-kind? Is it made with organic ingredients?
Whatever the case may be, make sure that you highlight these features in your marketing materials. Shoppers are looking for items that are special and that stand out from the rest, so don’t be afraid to show off what makes your product special.
5. Ensure You Handle Overloading Traffic Well
Plan for success. Make sure you have enough staff on hand to handle the increased traffic, and that your website can handle the increased traffic as well.
If you’re running a brick-and-mortar store, plan for extra long lines and plan accordingly. People who are interested in essential oil candles would ensure that their candles burn with sufficient time and emit a smell. So, if you can demonstrate a little at your store, that would be perfect opportunity for you to market further!
Price your items strategically. Black Friday is the perfect time to offer deep discounts on your products. But be strategic about it. If you offer too steep of a discount, you’ll end up losing money. And no one wants that.
6. Use Analytics For Better Targeting
Another Amazon Black Friday tip is to review your sales from this time last year and analyze the trends to determine the best days for your deals.
Go into your seller account and look at your daily sales from the same time period in 2021 and even 2020 to see when and how much people bought. You can even use this data to generate new product ideas for the November holiday season, giving your customers the option to bundle a few of your store’s items.
Google Analytics offers Real Time data, even on Black Friday hot selling and buying day. So, it’s very dynamic in giving you the updated data for sellers to quickly make decisions on pricing or even follow up email marketing message strategy.
Another place is Facebook and Instagram data analytics. These social media platforms can enable you to see the data of shoppers. Actually also in Amazon, if you are expecting your essential oil candles to sell out quickly, please do the listing update accordingly, especially the discount deals matters.
7. Holiday Images Can Be Added To Your Storefront
Prepare to celebrate! There’s no need to redesign all of the images in your Amazon store as that would consume way too much resources from your end, even if you have partners and workers to assist you.
Whether or not you’re offering Black Friday discounts, it’s a good idea to update your Amazon store with a few holiday-themed images to get your customers in the mood for some Black Friday shopping.
By following these tips, you can prepare for a successful Black Friday sale. By pricing your products carefully, offering discounts that appeal to a wide range of shoppers, and marketing your items effectively, you can make the most of this busy shopping day. With these tips, you can make sure your Black Friday sales are a success!